“Paranova has played an important part in stimulation competition in the pharmaceutical market.” Erik B. Pfeiffer

Contact us

Paranova Group A/S
Marielundvej 46D, 2. sal
2730 Herlev
Denmark

Phone: +45 44 6632 00  
Fax: +45 44 6632 01   
Email: info@paranova.dk

FAQs

What is parallel trading?

Parallel trade refers to the purchase of trademarked or patented goods in one country, and the subsequent export of those goods to another country.The practice of parallel importation is driven by price differences among markets. Paranova is constantly monitoring the European market for the opportunity to import pharmaceuticals from a market with lower prices than those available in any Paranova-based country. This ultimately results in lower costs to the patient as well as to society.

What made parallel trade possible?

Thanks to articles 28 to 30 of the EC Treaty that establish the principle of free movement of goods, parallel trading became possible in the early 1990’s. These articles stipulate that no artificial barriers may restrict the free movement of goods within the EU, which should function as a single market much like a national state.

Why are prices on pharmaceuticals different throughout Europe?

First of all, even though Europe could be considered as one giant market, national governments control the price of products in such a way that they sell for different prices in each country. Furthermore, since social security programs work differently in each country, pharmaceuticals are valued differently, which further adds to disparate pricing.

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Parallel distribution of original quality products

Parallel trade makes original innovative medicines available at lower costs and provides both direct and indirect savings to social health insurance systems, other third-party payers and consumers.

MPA Pharma acquires majority stake

In April 2012 Germany's MPA Pharma acquired a majority stake in Paranova A/S. For 30 years MPA Pharma and its sales subsidiary EMRAmed have been leading reimporters ...

International Presence

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Low-priced originals!

Paranova buys pharmaceuticals from licensed wholesalers in virtually every country in the EU/EES. To be able to market these products in the country of destination the parallel importer must be provided with a marketing authorization – one license for each product and each country of origin.