Paranova Group A/S
Marielundvej 46D, 2. sal
Phone: +45 44 6632 00
Fax: +45 44 6632 01
Parallel trade refers to the purchase of trademarked or patented goods in one country, and the subsequent export of those goods to another country.The practice of parallel importation is driven by price differences among markets. Paranova is constantly monitoring the European market for the opportunity to import pharmaceuticals from a market with lower prices than those available in any Paranova-based country. This ultimately results in lower costs to the patient as well as to society.
Thanks to articles 28 to 30 of the EC Treaty that establish the principle of free movement of goods, parallel trading became possible in the early 1990’s. These articles stipulate that no artificial barriers may restrict the free movement of goods within the EU, which should function as a single market much like a national state.
First of all, even though Europe could be considered as one giant market, national governments control the price of products in such a way that they sell for different prices in each country. Furthermore, since social security programs work differently in each country, pharmaceuticals are valued differently, which further adds to disparate pricing.